The Soul of Sustainable Brazilian Design at the Royal Mansour Tamuda Bay

Set on Morocco’s northern coast, where the Rif Mountains descend to meet the calm waters of the Alboran Sea, the Royal Mansour Tamuda Bay emerges not merely as a luxury hotel but as a sensory journey — one that honors place, texture, and time. Within this immersive atmosphere, one object speaks in quiet resonance: the Jorge armchair by Rua Madeira. More than an accent, the Jorge chair embodies a narrative — a convergence between material integrity, artisanal wisdom, and design restraint. The piece becomes a silent protagonist in a dialogue between Brazilian craft and Moroccan serenity.

Rua Madeira: A Philosophy of Making

Founded by Bastien Colombier and Hubert Trollé, Rua Madeira is rooted in a design ethos where authenticity supersedes excess, and permanence is valued over trend. With operational bases in France and Brazil, the brand maintains a presence in discerning residential and hospitality contexts across Europe and beyond.

A mid-century modern armchair with a beige and white geometric patterned cushion, situated in a warmly lit room with wooden furniture and a glimpse of a hallway in the background.

Three pillars define Rua Madeira’s identity:

• Contemporary craftsmanship in dialogue with Brazilian artisans.
• Noble, sustainable materials, predominantly FSC-certified local hardwoods.

• Timeless forms conceived as sensory and aestheticexperiences.
Each piece is conceived as a micro-architecture. Not decorative, but essential. Not ephemeral, but enduring.

The Jorge Chair: Form, Gesture, and Landscape

Inspired by the clean lines and honest materials of 1950s and 60s Brazilian modernism, the Jorge chair pays homage to a design lineage rooted in nature and tactility. Crafted from solid Guajuvira — a richly grained Brazilian hardwood — the chair’s slender, mid-century-inspired legs and minimalist form belie the depth of its detailing. No two pieces are alike; each one bears the signature of its unique timber grain, aged naturally over time.

Living room with beige sofa, decorative pillows, wooden coffee table with glass cloches and desserts, patterned area rug, side chairs, a sideboard with a lamp and artwork, and wall sconces.

Two modern armchairs facing a balcony with a view of the ocean, seen through an open sliding door in a tropical or beach resort setting.